Sony Announces Game-Changing Camera and Telephoto Lens

During Sony's special event on November 7th, two announcements were made:

• Sony's newest lens, the FE 300mm F/2.8 G Master OSS telephoto prime lens

• Sony a9 III, the world's first full-frame mirrorless camera with global shutter

Let's go over some of the most interesting features of both releases and how they could help photographers take better pictures.

Sony FE 300mm F/2.8 G Master OSS

The FE 300mm F/2.8 GM OSS was introduced as the world's lightest telephoto prime lens. At 1470g, it's perfect for handheld photoshoots. Based on the videos I watched, this versatile lens seems to have the perfect balance. No matter how you hold it, you won't find it difficult to take sharp and stable photographs.

Speaking of sharpness, Sony promises that you'll get outstanding results with this lens. The FE 300mm F/2.8 GM OSS focuses quickly and silently. It's also good at tracking focus, even if you use a very narrow aperture. This lens seems like a remarkable piece of equipment for action, wildlife, and sports photography.

Compared to Canon's latest releases, this may not be super impressive due to the lack of options. At least, given my interests as a photographer, this wouldn't be my first choice.

However, there's no doubt that this lens was made for specific types of photographers (sports and wildlife come to mind). It might be exactly what you need. If that's the case, let me know in the comments section.

Pre-order the Sony FE 300mm F/2.8 GM OSS lens on B&H Photo for $5,999. It will be available for purchase in February 2024.

Sony Alpha 9 III

It seems that Sony's goal with this camera is to get rid of as many technical limitations as possible to make every photographer's life easier.

The camera has a 24.6 MP CMOS image sensor, which may seem like a disadvantage to some. Whether you're a pixel peeper or not, the justification makes sense: if you're going to take thousands of photos at 120 fps, you'll blow up your memory card pretty quickly if your megapixel count is very high. Because of this, Sony decided to go for the sweet spot in the world of megapixels.

Here's a preview of what the camera offers:

- Global shutter (i.e. distortion is completely out of the picture)

- 120 fps blackout-free shooting

- 1/80000 sec maximum shutter speed

- Pre-Capture to help you take photographs before and after a fleeting moment passes

- Speed Boost to quickly switch between fps

- Flash synchronisation at any shutter speed

Phew! That's quite a lot of new features that could change the game in photography. (And this is just a summary of everything that was announced.) This seems to be the perfect camera for most photographers, especially those who specialise in wildlife and action photography.

What stood out the most to me was the Pre-Capture feature. Let's say you've taken several hundred photographs within a few seconds at 120 fps. That's a lot of images to review. The Sony a9 III will show you these photos in video form. You can pause at the perfect moment and select your best shot very quickly. Pretty cool feature, right?

Regarding the design, the camera was ergonomically designed to - once again - make every photographer's life easier. This means that you'll be able to shoot comfortably for long periods of time, even if you're using a heavy lens.

Overall, this game-changing camera is very promising. I look forward to seeing more photo samples in the future.

Pre-order the Alpha 9 III on B&H Photo for $5,999.99.

Are you a Sony Alpha fan? What are your thoughts on these announcements?